The people that stay in the work
ggwh was founded by Morag Glaister, Christine Givens and Michael Wylie-Harris.
We are three Commercial Creative experts with experience across a wide range of sectors and disciplines, and a shared belief that simplicity and growth are interdependent.
Morag Glaister
Commercial Strategy | Data Strategy Operations | Business Planning | CRM
Morag is a commercial, data and CRM strategist with deep experience helping businesses turn complex challenges into practical, workable solutions.
Her career spans data strategy, CRM, digital transformation, marketing and growth, working with global organisations and brands including Rolls-Royce, Bentley, Toyota, Lexus and Volkswagen Group. She has a particular talent for bridging the gap between business, technology and data, bringing people together around a clear direction and then driving it through to delivery.
Morag brings a formidable can-do attitude to everything she takes on. Collaborative, curious and relentlessly practical, she believes there is almost always a way forward, and she isn't afraid to roll up her sleeves to find it.
Christine Givens
Commercial Strategy | Creative Strategy Marketing | Customer Experience
Christine is a hybrid commercial and creative strategist with extensive experience helping businesses and brands find clarity, solve problems and move forward.
Much of her career was spent working with IHG, a relationship that spanned 25 years, five agencies and ultimately a global leadership role. Alongside work with global brands including Mondelez, Christine has also built and operated businesses herself, giving her experience from different sides of business and a practical understanding of what it takes to turn strategy into something that works in the real world.
Her experience spans advertising, brand and marketing strategy, business development and transformation. Curious by nature, Christine is at her best getting under the skin of a business, connecting its commercial and creative aspects and making sense of complexity, then rolling up her sleeves to help turn thinking into action.
Michael Wylie-Harris
Brand Strategy | Marketing | Social Content Strategy | Go-to-market | AI
Michael is a brand and growth strategist with a background spanning creative, cultural insight, technology and commercial growth.
As a founding member of Bulbshare, he helped grow the business from a three-person startup into an international technology company with more than 60 people, working with global brands including LEGO, Samsung, Unilever and L’Oréal, before its acquisition by SMG. Along the way, he helped shape the brand, culture and go-to-market strategy, while building and leading international growth marketing and content teams.
Michael combines creative thinking with a deep interest in how technology is changing the way businesses work. More recently, his focus has extended into AI-enabled marketing and agentic workflows, using new technology to simplify how work gets done, accelerate execution and support growth.
We believe trust is earned
When you invite someone into your business, it’s personal. And we understand the importance of knowing and trusting who you're working with.
Experience matters a lot, but equally, so do the relationships we build along the way.
We are committed to being there, alongside our clients. Present from start to finish, celebrating milestones and everything in-between.