Understanding how the business works, where the opportunities are and what needs to happen to move it forward.

Project: Subscription Model Testing

The need
An off-grid cabin retreat business was considering introducing a subscription model and wanted to understand whether it was the right proposition for its customers and the business.

Our work
We developed a mock-up of the proposed subscription offer and tested it directly with customers through one-to-one research, exploring the proposition, its appeal and how it might work in practice.

The research gave the business the insight it needed to make a clear commercial decision: a subscription model had potential, but it wasn’t the right time to introduce it.

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Project: Marketing Transformation Research

The need
A national medical charity was reviewing its marketing function and wanted an external perspective on how leading organisations structured their teams, operated across disciplines and approached marketing at scale.

Our work
We designed and conducted a C-suite research programme, interviewing senior leaders across a range of sectors and disciplines to understand how their organisations approached marketing, including the structures, capabilities and ways of working behind it.

We brought the findings together to identify common themes, differences and relevant practices, giving the charity’s leadership team an external evidence base to help inform the transformation of its marketing function.

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Defining what a brand stands for, how it is positioned in the market and how it needs to develop to support the business.

Project: F&B Rebrand

The need
Following a change of ownership, a French winery needed to reposition and refresh its brand to reflect its ambitions for the business and strengthen its presence within the Gironde region.

Our work
We developed a new positioning for the winery, creating a clearer proposition and brand story rooted in its location and character.

From there, we developed the brand expression, including a new strapline and visual identity, and created a toolkit to apply the brand consistently across communications and customer touchpoints.

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Building the strategies, plans and activity that create demand, reach the right audiences and turn interest into growth.

Project: Rapid Lead Generation

The need
A eacher training academy needed to increase lead generation quickly, without waiting for longer-term marketing plans or activity to be developed.

Our work
We reviewed the business, its existing activity and available opportunities, then developed a variety of practical ideas that could be activated immediately to help generate new leads.

The recommendations gave the team a range of actions they could put into market quickly, using the resources and channels already available to the business.

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Project: Social Media Strategy

The need
Following an initial rapid lead generation project, a growing teacher training academy needed a more structured approach to social media that could support ongoing marketing and lead generation.

Our work
We developed a social media strategy that gave the internal team clear direction on how to use its channels, what to communicate, the mix of messaging by ratio and how consistent social media activity could support the wider marketing objectives of the business.

The strategy was designed to be practical and executable by the team, giving them the framework and direction they needed to take the work forward themselves.

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Understanding the customer journey and improving how people experience, engage with and stay connected to a business over time.

Project: Student Lifecycle Mapping

The need
The client needed a clearer understanding of the complete student experience, from first considering a Pilates/Yoga teacher training programme through instruction, qualification and beyond.

Our work
We mapped the full student lifecycle, looking beyond the traditional student journey to understand the experience both within the training programme and around it. This included the key interactions, communications, support and decision points that shape how students experience SoulSpace before, during and after their training.

The work identified opportunities to improve the experience at each stage and provided a framework for aligning communications, systems and internal activity around the needs of the student.

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Project: Loyalty Programme Development

The need
A start-up wellness hotel wanted to explore how loyalty could be built into its proposition from the outset, creating an ongoing relationship with guests that extended beyond individual stays.

Our work
We developed the MVP for a loyalty programme, defining the core proposition, structure and mechanics needed to create value for both guests and the business.

The work explored how guests could participate in and benefit from the programme over time, providing a practical model that could be tested, refined and developed as the business grew.

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Using technology, data and automation to simplify how a business works and improve how it connects with its customers.

Project: CRM Integration

The need
A growing training academy was managing student and prospect data across multiple spreadsheets, making information difficult to maintain, access and use in real time. As the business grew, it needed a more reliable way to manage its data and support relationships with prospective and existing students.

Our work
We introduced HubSpot as the central CRM, bringing contact data together in one place and creating a clearer structure for managing prospects and students throughout their relationship with the academy.

We worked with the team to organise and migrate existing data, establish the CRM structure and integrate HubSpot with the academy’s website and day-to-day operations. This gave the team a shared, up-to-date view of its contacts and a stronger foundation for managing communications and the student lifecycle.

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Project: E-commerce Brand & Platform Development

The need
A new British homeware brand needed to move from concept to a fully operational e-commerce business, with everything from its brand and product offer to its online store and fulfilment infrastructure still to be developed.

Our work
We developed the business end to end, beginning with the brand strategy, identity and playbook, alongside product sourcing, range development, pricing strategy and product content.

We then built the e-commerce platform in Shopify, including the complete customer shopping experience, Klarna integration and commercial agreement, legal requirements and integrated UPS shipping.

The result was a fully developed retail brand and e-commerce platform, ready to take its products to market.

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Working out what needs to be said, who needs to hear it and how to communicate it clearly and effectively.

Project: Website Development

The need
A growing Pilates/yoga teacher training academy needed a new website that better reflected its business, clearly communicated its training offers and created a more effective route from initial interest through to enquiry.

Our work
We developed the website from the ground up, shaping the content and information structure, creating the design direction and moodboard, and developing the site to bring the new experience to life.

We also integrated HubSpot into the website, so new enquiries were automatically captured in the CRM, ready to be managed through the sales funnel.

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Project: Artisan Website Design

The need
A skilled independent artisan had built his business through reputation and word of mouth, but had no online presence to showcase his work or communicate the quality of his craft to a wider audience.

Our work
We created a simple website that put the work itself at the centre, giving prospective customers a clear sense of his skills, craftsmanship and the services he offers.

We developed the content, structure and design of the site, creating an online presence that reflected the character of the business and gave customers an easy way to discover his work and get in touch.

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Creating the conditions for people and teams to work effectively, with a clear culture, shared direction and ways of working that support the business.

Project: Sales Role Development

The need
A growing training academy needed to strengthen its sales capability, with greater clarity around the sales role, its responsibilities and what was needed from the person performing in the role.

Our work
We defined the sales role and worked directly with the existing team member through one-to-one coaching, helping establish the skills, responsibilities and ways of working needed to succeed in the position.

When it became clear that the role wasn't the right fit for the individual, we developed a formal job description that reflected what the business actually needed and provided a clear basis for future recruitment.

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